Claude Levi Strauss
Claude Levi Strauss was a French theorist. He came up with the theory of Binary opposition.
Binary opposition: related terms or concepts that are opposite in meaning. In terms of music pop and rock could be described as binary opposite.
Ideologies: a series of beliefs and values. There is typical ideologies of pop and rock. Pop and rock are binary opposite.
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| Claude Levi Strauss |
Ideologies of Rock:
- Writing your own song and playing an instrument.
- Isn't colourful
- Political
- Volume
- Being a good singer is less important than energy.
- Drugs and alcohol
- Sexual
- "Authentic"
- Angry
-Looks don't matter
Ideologies of Pop:
- Melody
- "Good" singing
- Clean living
- Desexualised
-Non- political
- don't need to be able to play and instrument or write your own songs.
- Contrived
- Happy
-Good-looking
- Colourful.
There is a clear dichotomy between the ideologies of pop and rock music. Ideology affects representation. For example a rock band is not going to dress in bright colours likewise it would be unusual to find a pop singer who takes risks.
Types of Pop: white pop, RnB, Soul and chart music.
Types of Rock: Hip hop, Blues and indie.
- Writing your own song and playing an instrument.
- Isn't colourful
- Political
- Volume
- Being a good singer is less important than energy.
- Drugs and alcohol
- Sexual
- "Authentic"
- Angry
-Looks don't matter
Ideologies of Pop:
- Melody
- "Good" singing
- Clean living
- Desexualised
-Non- political
- don't need to be able to play and instrument or write your own songs.
- Contrived
- Happy
-Good-looking
- Colourful.
There is a clear dichotomy between the ideologies of pop and rock music. Ideology affects representation. For example a rock band is not going to dress in bright colours likewise it would be unusual to find a pop singer who takes risks.
Types of Pop: white pop, RnB, Soul and chart music.
Types of Rock: Hip hop, Blues and indie.
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