Fifty quid man

The idea of the fifty quid man was created by David Hepworth. Hepworth was the co-founder for 'The Word' magazine. The Word became defunct in 2010.  Hepworth explained a concept called The Fifty quid man. This is the idea that middle aged people are happy to spend a large sum of money (£50) on music. We live in a world were the younger generation are digital natives. I have grown up always having technology and living in the digital world. The digital world is always developing and more and more things are becoming digital. It is more popular in the younger generation to listen to music digitally. For example using software's such as YouTube, iTunes and Spotify. It is not common for a young person to have a CD collection. Likewise, more and more magazines are becoming digital. This is the same for music magazines. Which leads to the question: Is the £50 quid man the last bastion of music magazines? Patterns of music have changed. Technology has developed. Age is a floating signifier. The ages of people listening to particular music and reading particular magazines is always changing. When creating my music magazine I will have to consider this idea. Who is my target audience? How old are they? How will I engage them?