NRS, ABC and BAUER

Here is a useful website that I used for my research:
http://www.nrs.co.uk/ -  NATIONAL READERSHIP SURVEY 
The readership and the circulation are different. The readership is the amount of people that read a particular magazine. The circulation is how many issues of the magazine are sold.
I collated the readership for music magazines and I found some interesting results.
For example:
NME magazine from July 2013- June 2014:
0.5% of the ABC1 population read NME magazine.
0.3% of the C2DE population read NME.
I don't find this statistic very surprising because I would consider NME to have a particular cool/trendy demographic.
0.8% of the population aged 15-34 read NME.
0.2% of the population aged 35 read NME.
Again, I am not surprised by this statistic because I would agree that NME has a younger audience.
0.6% of the readers of NME are male
0.2% of the readers of NME are female.
I am surprised by this statistic because I do not find that NME is aimed at males only and I think it would be an appropriate magazine for both genres.
In comparison to Q magazine from July 2013- June 2014:
0.9% of the readers of Q are part of the ABC1 population.
0.3% of the readers of Q are part of the C2DE population.
I am quite surprised by this statistic because I thought Q magazine would be read by people of all classes.
1.0% of the readers of Q are aged 15-34
0.4% of the readers of Q are aged 35+
I am not very surprised by this statistic because I can understand why Q would have a younger audience.
1.0% of Q's readers are male
0.3% of the readers of Q are female.
I do find this surprising because I didn't think Q was mostly read by males.

I did find NRS a useful website for my research because it gave me access to interesting  information.   However I did find when I was doing this research that the it was a little bit vague. I would prefer a specific break down of the ages that read a particular magazine. For example I would like to know how many over 60s are reading Q. 
Therefore to find out this information I went onto BAUER media, which also had the ABC figures. On Bauer there was a greater break down of the readership. www.bauermedia.co.uk    
For example for Q magazine:
Ages:   15-24         25-34         35-44       45-55       55-64        65+    
           35.5%          26.3%        19.8%      13.9%      3.1%       1.4%
Unsurprisingly, there is only 1.4% of readers for the 65+. This small figure is known as the penumbra effect.
The Penumbra effect: a small proportion of the proportion of the audience that is unexpected.
I found the ABC figures for Q magazine from July 2013 to December 2013. The circulation for Q was 52781.